The name is Limoncello gallery. It is obviously a reference to the famous Italian drink even though it had nothing to do with Italy so far.
In the little space at the 15a of Cramer Street E2 8HD, just in the heart of one of the most exciting area of North East London, Limoncello gallery has been focusing on representing mainly young artists famous for their fresh and essential style.
Limoncello gallery is in London and the global financial problems were raised in the year of 2008.Therefore decline in the art market in the later year and the middle market has come under the increasing pressure. The galleries takes Man Pride in searching special locations for their galleries to take place.
I used to be the only Italian working there but in the past week I’ve got company for a while!
From now until Saturday 16 July the gallery hosts ‘Two Times Once’ a group exhibition by Mr. Rossi, a project started in 2007 with Italian artists, Vincenzo Latronico, Alek O., Matteo Rubbi, Santo Tolone, Mauro Vignando and British artist Ryan Gander.
Their first show ‘As you enter the exhibition, you consider this a group show by an artist you don’t know by the name of Mr. Rossi’, was produced with Art At Work in Milan in 2009. This is their first show in the UK.
Despite the tiny venue, these artists found a great exhibiting solution breaking the space into two independent rooms separated by a wall. In the first one, just crossing the doorstep of the gallery you find yourself in a reproduction of a room, 60s style, with brown carpet and plant in the corner, with the solo exhibition by Vincenzo Perrone, a sort of tribute of Mr. Rossi to him.
On the fake wall you can see that there is a door built in. If you open it you get in the contemporary version of the space. The room is full of works but installed in such a sensitive way that you don’t feel overwhelmed. You just feel as everything is like it should be and all the works dialogue perfectly to each other even with the first part of the show, in a kind of restless harmony.
During the opening there was a performance by Matteo Rubbi, winner of the 8th edition of Furla Prize 2011, one of the most prestigious competition for young artists in Italy. While people were walking from one part to the other of the space he was drawing with chalks on the separating wall including the door, using it like big black board, creating this weird prospective landscape and most of all creating a physical, dynamic relationship with visitors, sometimes stopping them while he was working on the door, sometimes letting them kindly in. It was pretty powerful! You got the feeling that something was going on in the other side of the wall.
Absolutely a brilliant exhibition! And not just because I’m biased in favour of it. Of course it has been great sharing a bit of Italian passion in a place where I was usually the foreigner!