#29 WHAT’S YOUR COLOUR?

2010

Red creates energy, blue inspires calm. Yellow evokes or reflects an open-minded personality, while green expresses an austere character, almost like an ancient tree spreading its branches skywards.

Black is the opposite of white: perhaps the end, or perhaps the beginning of a new scale of greys. Colour is without a doubt a very complex subject which has the power to influence socio-cultural behaviour. Just think of how white is experienced at funeral ceremonies or weddings in Eastern or Western countries, or how the colour of our clothing sends non-verbal messages, or the way that our brains react differently to nuances of colour. In all these cases, we each have our own favourite colour, we feel we “are” a certain colour, or might even change our colour allegiances during our lifetimes as we pass from youth to adulthood, the “third age” and beyond.

Not to mention certain companies who make colour their advertising battle cry, identify with a particular shade and continue with the same identity for years, as a sign of a successful brand.

It all becomes a lot simpler and more romantic if we think of how colour has accompanied arts and culture. In her article, Angela Vettese writes “Orange like Van Gogh’s sunflowers, a huge series of them decorating the room that should have accommodated his friend Paul Gauguin in the famous Yellow House” or Odile Decq: “For me, colour is a kind of expression of life” or

Mehmet  Murat Somer “Though some are darker, some are stronger, some I enjoy more as people are lighter … like the sunny days or thick grey clouded winter afternoons”.

Again, even the romantic side can be explained by science: “Soft words, cold colours and bitter winds. These are all examples of synesthesia, and they describe the links between things from different sensory areas.” (Edward Hubbard).

Without entering into the details of perceptive phenomena or getting carried away with poetic suggestions, we know that from the three primary colours – red, yellow and blue – we can create a myriad of secondary ones, and an array of subtler shades (ochre, straw yellow, light or dark magenta).

Like the colours, there are some info about some supplements in my blog that are formulated from primary stuffs from the natural origin.A whole rainbow, just like the map of our moods, emotions and fears, that leads to the fateful question: “What’s your colour?”